Anua

Rice Enzyme Brightening Cleansing Powder

ANUA Rice Enzyme Brightening Cleansing Powder offers a gentle, enzymatic cleanse, effectively exfoliating dead skin cells and impurities for a brighter, smoother, and more radiant complexion.

Content/Format

40g
Skin Type

Combination Skin, Sensitive Skin
Routine Step

1.b. Water-Based Cleanser
Cruelty-free

Yes
Vegan

Yes

This innovative powder cleanser transforms into a creamy foam upon contact with water, providing a mild yet effective daily exfoliation.

Infused with Rice Extract, Rice Ferment Filtrate, and enzymes (Papain, Protease), it gently polishes away dead skin cells and impurities, brightening overall skin tone and refining texture without harsh scrubbing.

It leaves skin feeling soft, fresh, and visibly clearer.

Ideal for: Gentle Exfoliation, Skin Brightening, Deep Cleansing, Texture Refinement, Pore Care, Enzyme Cleansing.

  1. Dispense a small amount (about a dime-sized) of powder into wet hands.
  2. Rub hands together to create a rich, creamy lather.
  3. Gently massage onto your wet face in circular motions, avoiding the eye area.
  4. Rinse off thoroughly with lukewarm water.
  5. Use daily or 2-3 times a week depending on your skin’s needs.

Sodium Bicarbonate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Zea Mays (Corn) Starch, Oryza Sativa (Rice) Powder (9,000ppm), Aqua, Coconut Acid, Lysine HCL, Proline, Sodium Isethionate, Dipotassium Glycyrrhizate, Sodium PCA, Serine, Glycerin, Oryza Sativa (Rice) Ferment Filtrate (1,000ppm), Alanine, Butylene Glycol, Protease, Papain, Trehalose, Glucose, Sodium Hyaluronate, Tocopherol, Dextrin, Fragrance.

Anua is a contemporary Korean skincare brand rooted in the philosophy of “less is more” and “pure beauty.” We believe that healthy, radiant skin begins with simplicity and a mindful approach, focusing on essential, high-quality ingredients that truly benefit your complexion.

Our core mission is to provide gentle yet effective solutions, particularly for sensitive, irritated, and acne-prone skin. Anua’s formulations are meticulously crafted with a focus on natural, plant-derived extracts – most notably Heartleaf (Houttuynia Cordata), celebrated for its exceptional soothing and purifying properties. We prioritize transparency, ensuring our products are free from harsh chemicals, artificial fragrances, and unnecessary additives.

Anua champions a holistic view of skincare, where tranquility and balance are key. Our bestselling Heartleaf 77% Soothing Toner and Heartleaf Pore Control Cleansing Oil have garnered a cult following for their ability to calm inflammation, reduce redness, and improve skin texture, helping to restore your skin’s natural harmony.

Discover Anua and embrace a simpler, more mindful skincare routine that nurtures your skin back to a state of clarity, comfort, and natural glow.

Key Ingredients

Oryza Sativa (Rice) Powder & Ferment Filtrate:

Rich in vitamins, minerals, and antioxidants, these rice-derived ingredients help to brighten skin tone, soften texture, and provide gentle nourishment.

Papain & Protease (Enzymes):

These plant-derived enzymes provide mild enzymatic exfoliation, dissolving dead skin cells and impurities without mechanical scrubbing, making it gentle enough for daily use.

Sodium Bicarbonate (Baking Soda):

Contributes to the cleansing action and helps to purify pores.

Amino Acids (Lysine, Proline, Serine, Alanine):

Help to hydrate and maintain the skin’s moisture barrier, ensuring skin doesn’t feel tight after cleansing.

Dipotassium Glycyrrhizate:

Derived from Licorice Root, it provides soothing and anti-inflammatory benefits, helping to calm irritation.

Key Ingredients

Detailed close-up of white flour with visible texture and powdery appearance.

Oryza Sativa (Rice) Powder & Ferment Filtrate:

Rich in vitamins, minerals, and antioxidants, these rice-derived ingredients help to brighten skin tone, soften texture, and provide gentle nourishment.

Bright halved ripe papaya on a light mint background, showcasing its vibrant seeds.

Papain & Protease (Enzymes):

These plant-derived enzymes provide mild enzymatic exfoliation, dissolving dead skin cells and impurities without mechanical scrubbing, making it gentle enough for daily use.

A detailed view of delicate snow texture sparkling in natural winter light.

Sodium Bicarbonate (Baking Soda):

Contributes to the cleansing action and helps to purify pores.

Fresh and vibrant close-up of water droplets on a white background, symbolizing purity and hydration.

Amino Acids (Lysine, Proline, Serine, Alanine):

Help to hydrate and maintain the skin’s moisture barrier, ensuring skin doesn’t feel tight after cleansing.

Dipotassium Glycyrrhizate:

Derived from Licorice Root, it provides soothing and anti-inflammatory benefits, helping to calm irritation.

Goes well with: