Beauty of Joseon

Calming Serum : Green tea + Panthenol

Experience the silky texture of our Calming Serum as it absorbs quickly, providing instant relief from redness and irritation.
Specially formulated to soothe and hydrate, it leaves your skin calm and radiant.
This serum is formulated to alleviate skin discomfort caused by UV exposure and other external stressors.

Content/Format

30ml
Skin Type

Combination Skin, Sensitive Skin
Routine Step

3. Serum
Vegan

Yes
Cruelty-free

Yes

This serum is formulated to alleviate skin discomfort caused by UV exposure and other external stressors.

Our chosen base ingredients are green tea, a renowned antioxidant, and mugwort, a herb acclaimed for its skin-soothing properties. We’ve incorporated panthenol to complement and enhance the protective qualities of these elements. Together, green tea and mugwort hydrate and calm the skin, while panthenol creates a moisture shield, preventing further irritation.

Renewal : Enhanced soothing and moisturization effects
30% mugwort extract was added to enhance Calming Serum’s soothing effect.
In addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care.
It has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version.

Use this serum to reduce redness, soothe irritation and for a deep hydration.

After cleansing, apply a small amount to your face and neck, gently patting for better absorption.

Camellia Sinensis Leaf Water (50.9%), Artemisia Capillaris Extract, Panthenol, Glycerin, Butylene Glycol, Water, 1,2-hexanediol, Methylpropanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Coptis Japonica Root Extract, Ethylhexylglycerin, Betaine, Allantoin, Dipotassium Glycyrrhizate, Glyceryl Acrylate/Acrylic Acid Copolymer, Polyquaternium-51, Malt Extract, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Sodium Hyaluronate

Beauty of Joseon is a Korean skincare brand inspired by the timeless beauty secrets of the Joseon Dynasty.

Known for its minimalist yet highly effective formulas, the brand combines traditional Korean herbal ingredients, or hanbang, with modern skincare science to create products that nurture and enhance natural skin health.

Beauty of Joseon prioritizes gentle, skin-friendly solutions tailored to address a variety of concerns, from hydration and brightening to oil control.

Cruelty-free: their products are developed without conducting any tests on animals at any stage of the production process

Embracing simplicity and elegance, the brand is celebrated for delivering radiant, balanced skin.

Key Ingredients

Green tea 50%:

‘Donguibogan’, a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays.

Mugwort 30%:

Mugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin.

Panthenol (Vitamin B5) 5%:

As a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated.

Key Ingredients

Green tea 50%:

‘Donguibogan’, a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays.

A detailed view of mugwort leaves in a dark and moody setting, perfect for nature enthusiasts.

Mugwort 30%:

Mugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin.

Panthenol (Vitamin B5) 5%:

As a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated.

Goes well with: